Virtual Home Staging: All the Benefits for Realtors and Buyers

Virtual staging is a service offered by virtual staging agencies that transform your vacant home into a
dream-like future home for the buyer to be able to see the potential this home has. In the past
years, when technology wasn’t as advanced and people didn’t use the Internet to search for
available homes to buy, actual home staging was the used technique by the realtors that showcased
the potential home to the buyers. However, it was a very expensive technique as lots of time, money
and energy were spent on furniture rentals and decorating items and after several months they had
to be replaced with new and more attractive ones. That is why today, virtual home staging has taken
over the top place in real estate’s marketing campaigns of homes for sale.

Virtual home staging is, in fact, a digitally enhanced photo of the place you are trying to sell where
you have to provide a photo of the vacant space and the virtual staging designer will digitally fill it
with furniture and decorative elements. This service has lots of benefits for both the realtors and
the potential buyers. Let’s take a look at them.

The Buyer Can Preview the Home

You can help the potential buyer to imagine how their future home would look like. By showcasing
them different options of the same room, you can even convince them that this is indeed the perfect
solution for their future. And when they start their search online, they can immediately get a glimpse
into their future home and decide whether they like it or not.

A Time, Money and Effort – Saving Technique

Virtual home staging is an efficient time-saving technique. Usually, you pay per photo and the price
is even close to the price of the costs of the actual home staging. It goes from $30 to more than a
$100 depending on what the service it includes. You, as a realtor, need only to provide photos of
the vacant space of the home you are selling and wait for a day or two for the photos to be finished.
Once you receive the photos in a digital form you can instantly upload them on your website and get
ready to be contacted by potential customers. You will spend much less money, no time and no
effort if you go for this technique.

Targeting Specific Markets

The beauty of this service is that you can get to as many different typed of potential buyers as
possible. If you have a home virtually staged in different design styles you can attract the attention
of different people far easier than with actual home staging. For example, you can have the living
room designed in Scandinavian style, or Mid-Century style for people who prefer simplicity and
sleekness or go for the industrial design and more urban style for the people who want to be part of
the urban jungle of today. Moreover, you can have the living room designed in a futuristic design so
that people who are tech junkies will be seduced by the opportunities the home holds for them, or
you can go very country-like by transforming the living room into a cottage design to cater to the
need of people who enjoy the simple and more relaxed way of life.

Final thought

All in all, virtual home staging offers an opportunity to glimpse at the future home and give an idea
to the potential buyer how they could design it. Of course, buyers are aware that they do not get the
furniture inside the property and that the photo only shows what can be done with the place. It is up
to them to use some of those ideas or design it in a completely different style.